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Dollar Store News
Recent Wholesale Source Article
Company Profile: Kole Imports
Kole Imports understands that an item is not necessarily good just
because it is low priced. In fact, they pride themselves on having
merchandise that people really need, over 4000 useful products grace
the shelves of the warehouse in Carson, California. Kole Imports is
a company that upholds their dedication to quality by putting in the
time and effort necessary to import and stock products that sell.
Kole travels to the Far East to buy their
products. Aware of cultural differences in consumer appeal, Kole
ensures the success of their products by designing their own
packaging. To avoid all room for error they have put together a team
of graphic artists who make their products look great. This steers
Kole clear of any strange translations and spelling errors which can
help to lose customers in the quick paced world of discount and
dollar store sales.
But
Kole does more than just repackage; their team of graphic artists
develops designs that create a brand look that appeals to
retailers and consumers alike. Color schemes, product names and
icons are added to produce a look that not only catches the
consumer’s eye, but will also create familiarity for future
product purchases. For example, Kole sells 30 different types of
padlocks, thus they have designed a “look” for their padlocks.
That way, when a retailer puts them up in a store it looks as if
there is a whole section devoted to padlocks, rather than a
wall of strange brands that all look different. It is this kind of
forethought that shows Kole’s dedication to their customers. “In
many cases, items we had in the past failed because of packaging,
and if it failed for us, it failed for our customers. The new
packaging can make the item be more successful than the item would
be on its own,” believes Danny Kole.
With new products coming in all the time, Kole
is able to stay on top of the market. The newest category of
products that have made a strong push for Kole is their craft items.
“We are really one of the first companies in the dollar store
industry to aggressively go after a craft category.” After testing
out the selling power of crafts, Kole Imports has created their own
brand for the strong market. Along with the name, Krafters Korner,
is a specially designed packaging. And, thinking ahead, Kole
introduced twenty items at once, so they were able offer a completed
“brand” to their consumers and maintain the market that crafters
look for: multiple items.
With
Kole’s approach to the discount and dollar store industry, they
don’t depend on only a few products to be successful. Instead, all
of their products are strong sellers. “We have no one item that
makes up more than 1% of our sales. That is our real strength, our
variety is so strong. If someone walks in and asks, ‘What’s your
best item?’ everyone at Kole would just pick his or her personal
favorite because there is no wrong answer. Every product is our best
seller.”
With quality, variety and personality, Kole
Imports is the perfect package; a gift to retailers in the business
aptly labeled, “Your Profit Source.”
Kole Imports
24600 South Main Street
Carson, CA 90745
Telephone: (310)834-0004
Fax: (310)834-0005
Order line: 1-800-874-7766
Order fax: 1-800-292-1818
Email@koleimports.com
www.koleimports.com
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